I have given several talks to my undergraduate students about the issues of data privacy that have stemmed from use of social network and other digital data signals. I tend to frame this issue under the premise that the algorithms which power social network content consumption are built using signal data from not just demographic … Continue reading data privacy and marketing students
Author: Heather Carle
Blogging and Podcast integrations – Anchor x WordPress
Spotify is the parent company of podcasting platform Anchor.fm. In February 2021 they announced new plans to update interactivity on their podcasting platform and allow for integration between WordPress blogs and podcast episodes. This post explores why this is a big deal and what features might benefit podcasters.
Will we see a short squeeze on social media moderation? Congress meets on Gamestop today.
Today, the House Financial Services Committee meets at noon to investigate the tumultuous events of January 2021 that resulted in a more than 2000% rise in the stock price of Gamestop and the subsequent banning of small-time investors from the trading app Robinhood. NPR has the run down on who is set to testify and the livestream should be on the committee website.
Importing and fixing missing data in R Studio
In importing my data into R I had some issues with cleaning my data file. Namely, I had cells with missing data but I did not want to manually recode each row with an "NA" statement. So I found a solution...
An Academic Guide to Content Analysis
Our analysis takes a look both at the history and applications of content analysis as a research technique, as well as provides a library of helpful references and tools for the academic research community.
What are student’s concerned about in transitioning to online classes?
I recently hosted a Twitter chat with students in my social media marketing class. As we all adjust to the "new normal" of working from home and now having classes fully online, here is what they said their biggest concerns were about the transition to online learning.
60 Social Media Resources for Students
Each semester when I teach social media marketing, I ask my students to launch and manage a blog as well as promote that content on social media. Today, I'm sharing a list of resources that I've compiled from my own research as well as recommendations from my students that are useful in managing social media content.
Online digital resources for your classroom
As COVID-19 has sent educational institutions into online education, teachers of all levels - K-12 through university professors - are searching for interesting and engaging content to bring into the classroom. Here's a list of online resources I've compiled that you can integrate into your class on topics from art, culture, science, or technology.
Netflix and study
As we are transitioning our courses online due to #COVID19, many professors are using social media to share best practices and get input on reformatting assignments or inventing new ones. One idea for mitigating this situation is to utilize the vast array of streaming services that we now have available online, to formulate assignments that can be part entertainment and part instruction.
Teaching B2B Buyer Journey in the Marketing Classroom
Most students can relate to a consumer purchase and can grasp the concepts of the consumer buyer journey steps without a lot of effort. What is more difficult is helping them to internalize what the B2B buying process is since most have never worked for a business. Here is a class exercise I developed to bring the B2B buyer jury to life.