Researcher, Professor, Marketing Consultant
Spotify is the parent company of podcasting platform Anchor.fm. In February 2021 they announced new plans to update interactivity on their podcasting platform and allow for integration between WordPress blogs and podcast episodes. This post explores why this is a big deal and what features might benefit podcasters.
Today, the House Financial Services Committee meets at noon to investigate the tumultuous events of January 2021 that resulted in a more than 2000% rise in the stock price of Gamestop and the subsequent banning of small-time investors from the trading app Robinhood. NPR has the run down on who is set to testify and the livestream should be on the committee website.
Each semester when I teach social media marketing, I ask my students to launch and manage a blog as well as promote that content on social media. Today, I'm sharing a list of resources that I've compiled from my own research as well as recommendations from my students that are useful in managing social media content.
Yes, I teach about digital and social media. But technology can often be finicky and unpredictable in the moment of teaching a live class. Sometimes you just have to go old school and bring some analog devices, like paper, back into the classroom to make your point.
On January 14th Gillette released a startling new ad that has drawn controversy from men and women alike. "The Best a Man Can Be" is a new ad addressing the social commentary of the #MeToo movement, but I believe it's actually an attempt for the brand to reconnect with the female demographic as it's seeing … Continue reading Gillette ad controversy speaks to culture shift
Did you know you may be violating a non-compete with your LinkedIn updates? A number of new developments in case law speak to the growing risk both companies and individuals face from their social connections or use of their personal devices for text messaging.
Even if you have a social media crisis plan, have you also invested in an internal infrastructure that will support a sustained crisis? These 5 steps can help you chart out a crisis response structure that will complement your existing social media efforts.
For the last several years the craze has been the installation of "social command centers" to empower a company to interact with live customer or market data. Here's five critical things to consider to plan for your new command center as you contemplate your marketing budget.
