Researcher, Professor, Marketing Consultant
Each semester when I teach social media marketing, I ask my students to launch and manage a blog as well as promote that content on social media. Today, I'm sharing a list of resources that I've compiled from my own research as well as recommendations from my students that are useful in managing social media content.
As COVID-19 has sent educational institutions into online education, teachers of all levels - K-12 through university professors - are searching for interesting and engaging content to bring into the classroom. Here's a list of online resources I've compiled that you can integrate into your class on topics from art, culture, science, or technology.
As we are transitioning our courses online due to #COVID19, many professors are using social media to share best practices and get input on reformatting assignments or inventing new ones. One idea for mitigating this situation is to utilize the vast array of streaming services that we now have available online, to formulate assignments that can be part entertainment and part instruction.
Most students can relate to a consumer purchase and can grasp the concepts of the consumer buyer journey steps without a lot of effort. What is more difficult is helping them to internalize what the B2B buying process is since most have never worked for a business. Here is a class exercise I developed to bring the B2B buyer jury to life.
