Most students can relate to a consumer purchase and can grasp the concepts of the consumer buyer journey steps without a lot of effort. What is more difficult is helping them to internalize what the B2B buying process is since most have never worked for a business. Here is a class exercise I developed to bring the B2B buyer jury to life.
5 Reasons why the old social media command center is dead
For the last several years the craze has been the installation of "social command centers" to empower a company to interact with live customer or market data. Here's five critical things to consider to plan for your new command center as you contemplate your marketing budget.